In 2012, WE left Colombia, not because WE was running away, but because he was searching for something deeper: SOCIAL COHERENCE.

As someone deeply involved in politics and activism, WE grew disillusioned with a society where change was cosmetic and power always protected itself. WE didn’t leave out of fear or failure, WE left out of conviction.

Now based in Canada, Urbinary Geo-Politically Incorrect  was born from that long journey, a journey not of escape, but of evolution.

We design with purpose. We print with intention.

We give voice to those who’ve been thinking, feeling, and wanting to speak out for years.

Because expression is power.

And fashion? It’s just another way to speak louder.